“We partner with leaders focused on inclusive growth.”
- Pam Baker (00:29-00:37)
How many times have you received a piece of direct mail or an email and didn't read it? Probably many times, right? But don't feel guilty about it. More often than not, it's because of HOW the letter was written.
It is not a question of WHAT but a question of HOW.
Unfortunately, there are hundreds of organizations wasting their precious time and money sending letters that instantly turn off readers. In this episode, we’ll explain what to consider when writing so you can win your audience.
Part One of ‘Who’s Hearing Your Message’
Adaptive communication is not just for speaking. We can also use it when writing.
For those who might need a refresher, Adaptive Communication is rooted in the Process Communication Model discovered by Dr. Taibi Kahler. Adaptive Communication involves listening for the preferred communication “channels”, or language and perceptions, of those you’re talking to and adapting yours so your message is heard.
When talking or writing to a group, it’s about varying your language to use all six communication “channels” so your message connects with – and persuades - every listener or reader.
Now, how do we filter written communication?
A couple of weeks ago, one of our team members brought in the mail from a well-known non-profit she’d received and asked us to see how many of the different channels were used.
Doing this type of analysis gives insight into the percentage of people who are likely to read and take action on it. In this case the non-profit was asking for money, so being read really mattered.
It was a well-intended letter that likely missed being read by valued contributors simply because of the language selected. By writing primarily in only two to three of the six channels, the authors made it harder for people who prefer the other three to four channels to get through it. And very possibly, led to a large proportion of readers tossing the letter altogether.
By varying your language and listening to the channel preferences of others, Adaptive Communication allows you to increase the likelihood that you’ve heard, and your written communication is read by others. Regardless of who you’re talking to.
"Before someone reads your message, they might have
already been turned off and won't even read the paragraph."
- Cindy Hunt (02:30-02:36)
In the podcast, you’ll see how the communication channels used in the letter compare to the communication channels of the population as a whole. When communicating with a broad audience, the goal is to vary channel language in rough proportion to the overall population.
Part Two of 'Who's Hearing Your Message'
"People need time to reflect and react spontaneously."
- Cindy Hunt (07:51-07:56)
In summary, written content benefits from using Adaptive Communication as much as conversations do. Adaptive Communication allows you to connect your content with a broad audience, resulting in messages that people not only enjoy reading but also take action on.
How to Get Involved:
Today's workplace is filled with diverse perspectives, backgrounds, and skills. This can catapult creative problem solving but result in communication challenges and conflict that derail a company's fast-paced progress.
Adaptive communication enables people to understand one another and quickly resolve conflict—regardless of background, demographics, age, or educational level. Employees gain the tools to lead innovation, generate support for ideas, and reduce communication breakdowns.
Want to increase your organization's productivity, increase collaboration, and communicate so your message is heard? Learn more HERE.